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Future of Television ConferenceDigital Media WireThursday, November 17, 2011 at 1:00 PM - Friday, November 18, 2011 at 6:00 PM (EST)New York, United States |
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Event Details
Future of Television is a partnership between Digital Media Wire, NYU's Stern School of Business and the Consumer Electronics Association. Over 5,000 senior executives have attended the event over the past eight years. Speakers have included some of the most powerful players in television including Leslie Moonves (Chairman, CBS), Jack Abernethy (CEO, Fox Television Stations), Bruce Rosenblum (President, Warner Bros. Television Group), Tom Rogers (President & CEO, TiVo), Paula Kerger (President & CEO, PBS), Rick Cotton (General Counsel, NBC Universal Group), Kevin Reilly (President, FOX Broadcasting Entertainment), Garth Ancier (President, BBC Worldwide America), Henry Schleiff (President & CEO, Crown Media Holdings / Hallmark Channel) and Mark Cuban (Chairman, HDNet /Owner, Dallas Mavericks). This is a "must attend" event for decision-makers from cable and broadcast networks, cable and satellite operators, high-tech and advertising.
2011 Agenda
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Day 1 – Nov. 17 |
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1:00pm–1:45pm |
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3:30pm – 5:45pm
SERIES 1: CONTENT It all starts with the content: the TV networks, the online video websites, the buzz on Twitter. Our first series of presentations focuses on creating content that works on analog as well as digital platforms and the emergence of new content development strategies including brand-driven initiatives. 3:30pm – 3:45pm 1st Presentation "Unbundling: What Happens To Programming When TV Channels Fade Away?" Robert Tercek, President, General Creativity What happens to TV content when the container shatters? The advent of over-the-top video services has spurred predictions about the unbundling of pay television. Robert Tercek argues that the end of the TV channel is already taking place. Citing several current trends, Tercek will reveal the pervasive impact of an evolving business model on the content that we watch. 3:45pm – 4:00pm 2nd Presentation "How To Make It Good: Branded Content and the Internet." Spencer Griffin, Executive Producer, CollegeHumor (IAC) The best branded content is content where you could remove the brand and the content would still be amazing. Spencer will discuss and show examples of great content created without any brand-cuffs. And yes, he hates that he knows and uses that word. 4:00pm – 4:15pm 3rd Presentation "10 things I learned From Doing Cross Media" Daniel Ravner, Creative Director, Screenz While cross media is a relatively new frontier, the thing that makes it work has been around since Homo Erectus. Cross Media works when it answers basic human needs, be it those of the viewer or the commissioning executive. In his presentation Daniel Ravner shares ten things he learned from creating, participating, producing and surveying projects that bridge the gap between TV and the web. 4:15pm - 4:30pm 4th Presentation "Engagement: The New Metric for Successful TV Storytelling?" Frank Rose, Contributing Editor, Wired, Author, The Art of Immersion Frank Rose is the author of The Art of Immersion: How the Internet is Remaking Hollywood, Madison Avenue, & the Way We Tell Stories. As a contributing editor at Wired, he has written extensively on the impact of technology on media and entertainment. 4:30pm - 4:45pm 5th Presentation "Grokking 'Two-Way TV': Lessons From the YouTube Gold Rush" Michael Hirschorn, Founder & Writer, Ish Entertainment Ish Entertainment's Michael Hirschorn, a founder of IconicTV, a new company designed to develop, manage, and program digital channels, discusses what he learned on the way to the made-for-web TV revolution 4:45pm – 5:45pm PANEL 2: Creating Compelling and Engaging Video Content for Multiple Platforms Panelists Eric Mortensen, Senior Director, Network Programming, blip.tv Tavin Marin Titus, Producer, "RCVR" at Science2Fiction Transmedia Adam Dubov, Executive Producer/Creative Director, HBO.com Terence Gray, Founder and Executive Director, New York Television Festival Tina Hoover, Vice President, Social Media & Interactivity, Endemol USA Moderator: Georg Szalai, NY Bureau Chief & Business Editor, The Hollywood Reporter |
| 6:00pm – 7:00pm COCKTAIL RECEPTION Sponsored by  |
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Day 2 – Nov. 18 |
| 09:00am – 09:15am Reflections & Observations and Introduction to Day 2 |
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9:15am – 11:00am
SERIES 2: DISTRIBUTION This series of presentations examines digital distribution models for television and online video content, everything from cable offerings for multi-screen services to over-the-top (OTT) and mobile services. 9:15am – 9:30am 1st Presentation Shanna Preve, Media Content P'ships, Google Video Services & Google TV Shanna Prevé leads business development efforts for data and technology licensing at Google TV and is responsible for creating an ecosystem of Android Applications for the platform. Since joining Google in 2004, she has held a variety of Sales and Business Development roles within the company including building digital distribution strategies for Disney, ESPN, Fox, HBO, Lifetime, Starz and Lions Gate on YouTube. 9:30am – 9:45am 2nd Presentation "The Changing TV Landscape" Jim Funk, VP, Business Development, Roku People hear OTT (Over the Top) and they tend to think “Cord Cutting.” For us at Roku, OTT is a way of expanding television in the home whether we are bringing new content providers to the TV screen or delivering the offerings of existing platforms like that of HBO Go. 9:45am – 10:15am KEYNOTE INTERVIEW "TV Everywhere: When TV Takes to the Cloud" Fireside Chat with Ian Blaine, CEO, thePlatform Interviewed by: Todd Spangler, Technology Editor, Multichannel News Media companies and TV operators recognize that consumers want access to their video wherever they go. As such, many are leveraging the cloud and IP-delivery to create new experiences across PCs, mobile phones, tablets, and the TV screen itself. TV Everywhere initiatives continue to progress here in the US and abroad, but it’s still in initial phases of deployments. Overall, consumers are gaining more diverse and engaging ways to enjoy their favorite shows. At the same time, issues such as rights and business policies, lack of standardization, and improving the consumer user experience remain. As the industry addresses these issues for connected-devices, it opens new opportunities to re-evaluate and enhance the TV experience itself in the home. The TV services of tomorrow will be more personalized, more social, and deliver more web-like experiences. “Hot issue” talking points: - Cloud-based TV technology - Authentication strategies that enable consumers to watch TV programming and other previously unavailable shows on connected TVs and devices - Navigating technological and business agreement complexities to publish video across a myriad of destinations and devices - Syndication and content discovery strategies across the Web, TV, connected devices - The role of ‘metadata’ for improving the consumer experience - Other contemporary topics about the key players and initiatives taking place across the industry 10:15am – 11:00am PANEL 3: Digital Distribution Models: How Technology is Changing the Way Audiences Access TV & Video Content Panelists Tim Connolly, VP, Digital Video Distribution, Disney and ESPN Media Networks Gabe Sauerhoff, VP, Digital Distribution, Discovery Ariel Fischer, Director, Business Development, Logitech Digital Home Group Ronen Mizrahi, CEO & Founder, TVersity Mike Kelley, SVP Business Dev.- Programming and Advertising, Ensequence Jeff Harris, Senior Manager, Multi-Screen Video Services, Verizon Moderator: Bernard Gershon, President, Gershon Media |
| 11:00am – 11:30am NETWORKING BREAK |
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11:30am – 1:15pm
SERIES 3: ADVERTISING This series of presentations focuses on how to monetize and measure the effectiveness of television and online video advertising in the new multi-platform television age. 1st Presentation 11:30am – 11:45am "The ABCs of Television Unleashed" Charles Kennedy, SVP, Research, ABC Television Network Find out the five fundamental truths behind the new TV landscape and where this 'unleashed' beast may be headed 2nd Presentation 11:45am – 12:00pm "Brand Funded Content: How Marketers are Becoming the Programming Execs of the Future" Chet Fenster, Managing Partner, MEC Entertainment (Mediaedge:cia) Increasingly, brands have become curators and producers of entertainment & digital content. Through earned and owned media channels (like social), marketers are amassing significant audience numbers, but can they continually engage consumers? How do they measure success? And what does this mean for the traditional television networks? 3rd Presentation 12:00pm – 12:15pm "Building Brands with Video Ads" Diane deCordova, Video Specialist Sales Lead, Youtube / Google New online video ad formats are engaging consumers and building brands. What trends are emerging and what effectiveness measures matter as we deliver viewer choice and cost per view models? 4th Presentation 12:15pm – 12:30pm 12:30pm – 1:15pm PANEL 4: Monetization: Predictions & Provocations -- How to Build Sustainable Business Models around Television & Video Content Panelists Marc DeBevoise, SVP & GM, Entertainment, CBS Interactive Richard Bullwinkle, Chief Evangelist, Rovi Corporation Dan Goodman, Co-Founder, Believe Entertainment Group Jack Myers, Chairman, Media Advisory Group David Del Beccaro, CEO, Music Choice Moderator: Paul Kontonis, VP, Group Dir. of Brand Content, The Third Act, Digitas |
| 1:15pm – 2:15pm LUNCH BUFFET Sponsored by  |
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2:15pm – 4pm
SERIES 4: OUT-OF-HOME (co-produced with OAAA) Digital signage, Out-of-Home TV and place-based video networks have proven one of the fastest growing and most lucrative areas of the digital media industry in recent years. The proposition is as simple as it’s effective – it’s easier for advertisers to connect with potential customers when they are out-of-home, in a retail environment and on the path to purchase. KEYNOTE 2:15pm – 2:45pm The role for digital out-of-home in a convergent world Digital OOH screens are now delivering significant audiences but remain one of the least understood and most under-exploited areas of media. In today’s convergent world video and content strategies need to encompass not just online and offline but also in-home and out-of-home. Nigel Morris will explore how brands can get the most out of the new opportunities that are emerging. Nigel Morris, CEO, Aegis Media North America 1st Presentation 2:45pm – 3:00pm "Why Context Matters" David Leider, CEO, Gas Station TV Join Gas Station TV’s CEO, David Leider, Friday, November 18 at the Future of Television Forum as he shares his perspective on combining content and context to deliver impactful video messaging to reach consumers when they are on-the-go. 2nd Presentation 3:00pm – 3:15pm "How To Reach, Engage and Impact Hard-To-Reach Consumers" Judy Kenny, President, Zoom Media & Marketing Today it is undeniably more difficult than ever to find and truly capture the attention of consumers who have more and more control over how, when and where they view video media. In such a fast-changing, fragmented media landscape, with more advertising options than ever before, sticking with the traditional media status quo is a risky proposition. Ms. Kenny will explain these dynamics and discuss how advertisers, agencies and media networks can work together to reach, engage and impact these harder-to-reach consumers. 3:15pm – 4pm PANEL 5: What are the biggest potential growth areas for the digital out-of-home (DOOH) industry in 2012 and beyond? Panelists Jeremy Lockhorn, VP, Emerging Media, Razorfish Paul Lindstrom, SVP, Nielsen OnLocation Jesse London, VP & GM Sales, CBS Outernet Marci Ryvicker, MD, Equity Research: Media & Cable, Wells Fargo Securities Marc Klatzko, Co-Founder and Managing Director, CCO, MAUDE Moderator: Stephen Freitas, CMO, Outdoor Advertising Association of America |
| 4pm – 4:30pm NETWORKING BREAK |
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4:30pm – 6.15pm
SERIES 5: BUZZ How to market and spread the word about your television or online video content to make sure it gets discovered in a fragmented web universe 1st Presentation 4:30pm – 4:45pm "The Connected Consumer: Understanding the Consumer Who Connects TV to the Internet, and the Internet to TV" Angela Bianco, Sr. Manager, Media, comScore Online video has gone past its roots of simply repurposing television content and now possesses the ability to extend the reach of TV, encourage interactivity and increase engagement. This presentation will provide an initial look at consumers who use new technology to connect and consume media content across platforms, their media behaviors and preferences, as well as key implications for the advertising business model and industry questions. 2nd Presentation 4:45pm – 5:00pm "Social TV and The Glee Project - A Case Study" Jennifer Kavanagh, SVP, Digital, Oxygen Media, NBC Universal Jennifer will offer a walk through of how Oxygen utilizes various touchpoints/platforms to fuel and build show awareness and engagement. As an example, she will provide a case study on The Glee Project and include quantitative data/results from the co-viewing experience as well as partner & sponsor executions with GetGlue and Shazam among others. 3rd Presentation 5:00pm – 5:15pm "Internet Enhanced TV: Building TV apps that complement viewing" Scott Lincke, Senior Director of Products, Yahoo! Connected TV The session will describe the simple tools becoming available to build interactive experiences for TV shows and commercials – experiences that run right on the TV or on mobile companion devices. 5:15pm – 6.00pm PANEL 6: Is Being Discovered the Biggest Challenge in the New Television Ecosystem? Panelists Emily Christner, Vice President, Marketing, TV Guide Digital Greg Scholl, President, NBC Owned Television Stations Jesse Redniss, Vice President, USA Network Digital Dori Gurwitz, VP of Partnership & Business Development, Watchitoo Moderator: Mark Ghuneim, Chief Executive Officer, Wiredset |
6:30pm – 7:30pm COCKTAIL RECEPTION |
When & Where
Museum of Jewish Heritage
36 Battery Place
New York,
10280
Thursday, November 17, 2011 at 1:00 PM - Friday, November 18, 2011 at 6:00 PM (EST)
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Organizer
Digital Media Wire
Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 11 major conferences, publishes daily newsletters and directories, and operates the popular www.dmwmedia.com news and community portal.
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